{"id":3648,"date":"2019-01-02T16:36:20","date_gmt":"2019-01-02T15:36:20","guid":{"rendered":"https:\/\/wp.schuli.net\/?p=3648"},"modified":"2019-01-03T19:09:29","modified_gmt":"2019-01-03T18:09:29","slug":"design-thinking-eine-denkweise-und-ein-systematischer-prozess","status":"publish","type":"post","link":"https:\/\/wp.schuli.net\/?p=3648","title":{"rendered":"Design Thinking &#8211; eine Denkweise und ein systematischer Prozess"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.3&#8243;][et_pb_row custom_padding=&#8221;0px|0px|40px|0px|false|false&#8221; _builder_version=&#8221;3.19.3&#8243; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_gallery gallery_ids=&#8221;3626&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.19.3&#8243;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.3&#8243;]<h2>Was ist Design Thinking?<\/h2>\n<p>Design Thinking teilt sich im Wesentlichen in zwei Aspekte auf:<\/p>\n<p>\u00a0 \u00a0a) Die <strong>Ideologie<\/strong> oder <strong>Denkweise<\/strong> und<\/p>\n<p>\u00a0 \u00a0b) einen systematischen <strong>Prozess<\/strong>.<\/p>\n<p>Bei der <strong>Denkweise<\/strong> geht es prim\u00e4r darum Neugierde, Benutzerfokus und Handeln statt endlose &#8216;Diskussionen&#8217; zur L\u00f6sung von Problemen in den Vordergrund zu stellen. Der <strong>Design Thinking Prozess<\/strong> setzt sich aus f\u00fcnf bis sechs Phasen zusammen, welcher eine skalierbare Anwendung in grossen Unternehmen bis hin zu pers\u00f6nlichen oder gesellschaftlichen Problemen erm\u00f6glicht.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb title=&#8221;Design Thinking Free Download&#8221; url=&#8221;https:\/\/wp.schuli.net\/wp-content\/uploads\/2019\/01\/SMA-Design-Thinking_190102a.pdf&#8221; url_new_window=&#8221;on&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;%%98%%&#8221; _builder_version=&#8221;3.19.3&#8243; background_color=&#8221;rgba(0,0,0,0.06)&#8221; box_shadow_style=&#8221;preset1&#8243; text_orientation=&#8221;center&#8221;]<p>Lade die hochaufl\u00f6sende Grafik des Design Thinking Prozesses mit Anwendungsbeispielen kostenlos herunter<\/p>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_image src=&#8221;https:\/\/wp.schuli.net\/wp-content\/uploads\/2019\/01\/SMA-Design-Thinking_190102a-1400h.png&#8221; _builder_version=&#8221;3.19.3&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.3&#8243;]<h3>Ziel &amp; Zweck<\/h3>\n<p>Kunden- und Nutzergerechte L\u00f6sungen realisieren durch interaktives Vorgehen unter Einbezug der Nutzer<\/p>\n<ul>\n<li>Kunden verstehen (EMPATHIZE)<\/li>\n<li>Kundenbed\u00fcrfnisse verstehen (DEFINE)<\/li>\n<li>L\u00f6sungsideen kreieren (IDEATE)<\/li>\n<li>Ideen fassbar machen (PROTOTYPE)<\/li>\n<li>Kundenfeedback einholen (TEST)<\/li>\n<li>Vision umsetzen (IMPLEMENT)<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.19.3&#8243;]<h3>Einsatz<\/h3>\n<ul>\n<li>Kann sowohl f\u00fcr Produkte- und Dienstleistungesentwicklung, als auch beliebige andere Problemstellungen angewendet werden<\/li>\n<li>Innovation herbeif\u00fchren<\/li>\n<li>Ver\u00e4nderungen umsetzen<\/li>\n<li>Eignet sich zur L\u00f6sung von komplexen Problemstellungen<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.3&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.19.3&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_toggle title=&#8221;Entstehung Nutzungsrecht der Grafik %22Design Thinking%22&#8243; _builder_version=&#8221;3.19.3&#8243; body_font=&#8221;||||||||&#8221;]<div class=\"page\" title=\"Page 9\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>Initialversion der Grafik<br \/><\/strong>Die erste Version der hier zur Verf\u00fcgung gestellten Design Thinking Grafik ist im Rahmen einer Praxisarbeit w\u00e4hrend des &#8216;CAS Innovations- und Changemanager \u2013 Design Thinking&#8217; an der Berner Fachhochschule im April 2018 entstanden. F\u00fcr den Praxisbericht &#8220;Work Smart NOW&#8221; wurde eine eigene Darstellung des Design Thinking Prozesses durch das ICM Projektteams \u201eZitrone\u201c (Marius Schuler, Rasmus Springbrunn, Petra Schmidhalter und Mario Valentino) [Prozessgrafik-Design-Thinking_180402b] erarbeitet. Diese urspr\u00fcngliche Grafik basierend auf unterschiedlichsten Quellen wie:<strong><br \/><\/strong><\/p>\n<ul>\n<li><span>Ideen f\u00fcr eigene Grafikdarstellung:<br \/><\/span>Internet: <a href=\"https:\/\/cdn.slidemodel.com\/wp-content\/uploads\/4097-01-design-thinking-template-16x9-2.jpg\">https:\/\/cdn.slidemodel.com\/wp-content\/uploads\/4097-01-design-thinking-template-16&#215;9-2.jpg<\/a><br \/>Internet: <a href=\"https:\/\/www.nngroup.com\/articles\/design-thinking\/?platform=hootsuite\">https:\/\/www.nngroup.com\/articles\/design-thinking\/?platform=hootsuite<\/a><\/li>\n<li>Pictogramme: https:\/\/thenounproject.com<\/li>\n<li><span>CAS-ICM: Ueberblick_Design_Thinking, Heuris<\/span><\/li>\n<li>Internet: <a href=\"https:\/\/dschool.stanford.edu\">https:\/\/dschool.stanford.edu<\/a><\/li>\n<li>CAS-ICM: Berner Business Design Model, BFH Bern<\/li>\n<li>CAS-ICM: Vorgehensmodell (inkl. Design Thinking Prozess d.school, Double Diamond, Business Model Design), BFH Bern<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Vorliegende Grafik und deren Nutzungsrecht<br \/><\/strong>Die vorliegende Grafik wurde durch Marius Schuler komplett neu gezeichnet, verfeinert und vektorisiert. Zudem habe ich den Teil &#8216;Anwendung &amp; Hilfsmittel&#8217; des PDF Downloads f\u00fcr den Aufbau eines Information Security Management Systems (ISMS) erweitert. Die aktuelle Version ist auch im Grossformat (z.B. A0) ausdruckbar und darf in unver\u00e4nderter Form (inkl. Fusszeile mit Namen) kostenlos genutzt werden.<\/p>\n<p>Viel Spass damit!<br \/>02.01.2019, Marius Schuler\u00a0<\/p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Was ist Design Thinking? Design Thinking teilt sich im Wesentlichen in zwei Aspekte auf: \u00a0 \u00a0a) Die Ideologie oder Denkweise und \u00a0 \u00a0b) einen systematischen Prozess. Bei der Denkweise geht es prim\u00e4r darum Neugierde, Benutzerfokus und Handeln statt endlose &#8216;Diskussionen&#8217; zur L\u00f6sung von Problemen in den Vordergrund zu stellen. Der Design Thinking Prozess setzt sich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[16,37],"tags":[],"class_list":["post-3648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-design-thinking-doing","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p23jlp-WQ","jetpack-related-posts":[{"id":1382,"url":"https:\/\/wp.schuli.net\/?p=1382","url_meta":{"origin":3648,"position":0},"title":"2016-01: Blumenstrauss in vier Bild-Paaren","author":"Marius Schuler","date":"Sun, 10.01.2016","format":false,"excerpt":"","rel":"","context":"In &quot;2016 - 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Den Helikopter pr\u00e4zise und sicher zu steuern macht schlichtweg Spass und ist eine Herausforderung. Wie so oft, f\u00fchrt lediglich hartn\u00e4ckige Disziplin und \u00dcbung zu Fortschritt und K\u00f6nnen.","rel":"","context":"In &quot;Blog&quot;","block_context":{"text":"Blog","link":"https:\/\/wp.schuli.net\/?cat=16"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/wp.schuli.net\/wp-content\/uploads\/2019\/01\/SMA-Design-Thinking_190102a-1400h-ohneTitel.png?fit=1398%2C716&ssl=1","_links":{"self":[{"href":"https:\/\/wp.schuli.net\/index.php?rest_route=\/wp\/v2\/posts\/3648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.schuli.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.schuli.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.schuli.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.schuli.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3648"}],"version-history":[{"count":14,"href":"https:\/\/wp.schuli.net\/index.php?rest_route=\/wp\/v2\/posts\/3648\/revisions"}],"predecessor-version":[{"id":3690,"href":"https:\/\/wp.schuli.net\/index.php?rest_route=\/wp\/v2\/posts\/3648\/revisions\/3690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.schuli.net\/index.php?rest_route=\/wp\/v2\/media\/3623"}],"wp:attachment":[{"href":"https:\/\/wp.schuli.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.schuli.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.schuli.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}